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This article covers the process for approving email content. In the Salesforce Marketing Cloud (SFMC) approvers are only approving the content and not the audience the content will be sent to.
This article will cover the process of re-using approved content for future emails. Once email content has been approved that content is saved and retained within the Salesforce Marketing Cloud (SFMC).
This article will walk the user through the process of submitting email content for approval. All Directed Communication content must be approved before it can be sent.