Salesforce Marketing Cloud: Approving Email Content


This article covers the process for approving email content.  In the Salesforce Marketing Cloud (SFMC) approvers are only approving the content and not the audience the content will be sent to.

 Related Video:

Salesforce Marketing Training Video


1.  Approver receives email notification of a pending approval.

  1. See approver list here:   Salesforce Marketing Cloud: Approval Teams

2.  The User (Approver) can:

a.  Click on the link in the email and login directly to the pending approval page

b.  Login and navigate to: Content Builder > Approvals to access all pending and complete approvals



3.  The Approvals dashboard will provide a "Status" Column where the user can quickly see what emails are Pending Approval


 4.  Review the email content:

a.  Approve: This puts the communication in a status where a user can then send the communication.  The user that submitted for approval will receive and email letting them know their content has been approved.

b.  Decline:  This sends the content back to the person that submitted the content for approval and allows the 'approver' to provide feedback.  The submitter will need to resubmit the content once changes have been made.

c.  Withdraw:   The person that submitted the content can 'withdraw' the content from the approval process and make edits before the approver has looked at the communication.  The user will need to submit the content again once complete with the edits.

d.  Edit:  The Approver has the ability to make edits to the content if they prefer opposed making notes and sending it back to the submitter.  Sometimes if the edits are simple the approver will simply make the needed edits and approve the content.

5.  To approve the email content for sending click on Actions and select ‘Approve

6.  All approvers on the approval team and the original submitter will receive email notification that the email content has been approved and is ready for sending


 Need additional help?

Please fill out the Salesforce Marketing Cloud Webform with as much information as possible, or contact the ET&S Help Desk team on your local campus.

For additional Training please visit the TLT Docs & Training site


Article ID: 1496
Fri 7/19/19 6:08 PM
Fri 2/12/21 2:21 PM
Applicable Institution(s):
Plymouth State University (PSU)
University of New Hampshire (UNH)