Salesforce Marketing Cloud: Directed Communication Overview

Welcome to the information page for the Salesforce Marketing Cloud Directed Communication System. Salesforce Marketing Cloud is the replacement for the legacy, Blackboard Directed Communication System.


Directed Communication is available to USNH users to send official communications to internal constituents via email.


  • Official communications are defined as:
    • Emergency Notifications
    • Legal or compliance requirement
    • Non-emergency health or safety information
    • Requires action to be taken
    • Information from USNH Administration
  • Internal Constituents are:
    • Active Employees (Faculty and Staff)
    • Active Students
    • Parents of Active Students

Since these are to be focused, official messages, members of the USNH community who want access to DCS must have a business need for this tool and be approved by an appropriate administrator. All of these messages are sent to the constituent's USNH email address.

Requesting a License:

If you need to request an account for the system please visit the UNH IT Accounts Management page and request an account

Directed Communication Messages created in Salesforce Marketing Cloud require approval prior to being distributed. Details on the approval queues for sending messages can be reviewed here:  Salesforce Marketing Cloud: Approval Teams

Getting Started:

To get started sending Salesforce Marketing Cloud Directed Communications please see these related articles:

Need additional help?

Please fill out the Salesforce Marketing Cloud Webform with as much information as possible, or contact the ET&S Help Desk team on your local campus.


Article ID: 1348
Fri 7/19/19 6:01 PM
Tue 4/26/22 8:38 AM
Applicable Institution(s):
Plymouth State University (PSU)
University of New Hampshire (UNH)